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Home/Blog, Communications, lead conversion, Online Content Marketing/Understanding the Content Marketing Process

Last week, we examined why online content marketing matters. I since received this awesome  infographic  done by Demand Metrics which is a content marketing guide. It reveals more stats to support its supposition that content marketing is imperative for businesses.

The second part of the infographic details the process of doing content marketing. You can’t just jump right in. There are preliminary steps you need to take to ensure you’ve got the right content, the right media platform, and the right messages for each step of the buying process.  Although a lot of this is geared to bigger businesses, you can still retrieve a lot of good information for your own small business.  After you review it, leave a comment and let us know what online content marketing you are doing now or what you intend to do in the future.


We hope that you now understand why online content marketing matters and what the process is. If you have no time or cannot write well, let us do it for you. Maintain a consistent presence online so you grow a loyal following of leads who will convert into customers. Our services are affordable because we are a small firm. We’re skilled at online writing which will attract your targeted customer and meet your business goals. While you manage your business, we’ll be getting your brand message out there consistently saving you time and money. Contact us today at 904-553-0366 for a complimentary phone consultation. Start getting more customers than your competition.

About the Author:

Based in Jacksonville, Florida, I am a certified social media manager and online content writer. I have a bachelor's degree in English education and taught writing, grammar, and punctuation for ten years. My passion is writing to help small businesses become successful worldwide. If you don't have time or don't know how to do social media marketing or blogging, my small business marketing firm, Encore Perception Marketing, can help make your business the star in your industry. Check out our Solutions page to see what other affordable services we offer. Connect with us on Facebook to learn more about us.