Last week, we examined why online content marketing matters. I since received this awesome infographic done by Demand Metrics which is a content marketing guide. It reveals more stats to support its supposition that content marketing is imperative for businesses.
The second part of the infographic details the process of doing content marketing. You can’t just jump right in. There are preliminary steps you need to take to ensure you’ve got the right content, the right media platform, and the right messages for each step of the buying process. Although a lot of this is geared to bigger businesses, you can still retrieve a lot of good information for your own small business. After you review it, leave a comment and let us know what online content marketing you are doing now or what you intend to do in the future.