Have you been forgetting to ask your customers to review your business because you are too busy working? Have you asked your customers for reviews but were disappointed in the quality of their testimonials? Here’s the scoop to get more business through online reviews.
3 Major Reasons Why Meaningful Customer Reviews Matter
- They help grow your local search engine optimization. The more reviews you have online on popular sites like Google My Business, Yelp, Better Business Bureau, Manta, Foursquare, and Facebook, Trip Advisor, Amazon, the better chance your website will be ranked higher for local search.
- Customer testimonials can persuade customers to buy. Whether it’s Amazon.com, Wayfair.com, or Udemy.com, their sales are driven by online reviews. Today’s online customer can’t touch, see, taste, smell, or try on a product; they have to rely on what others are saying about the product to invest in it. How many times have you reviewed products or services online before deciding to buy? It’s a common part of the buying process nowadays.
- Meaningful customer reviews matter to understand your customers’ preferences. What did they like or not like about your product or service? What needs to be improved and what can remain the same?
Informing Your Customer What Feedback You Need to Get More Business Through Online Reviews
- Don’t ever ask your customer to base their review of your company upon the question, “Why did you buy from us or hire us?” That question is too general and may not give you enough specific information to convince another prospect to buy from you.
- Ask these questions, instead. You will get more detailed answers that will help prospects make an informed decision whether to buy.
A.) What was your situation before you purchased our product or service?
B.) What did you experience as a result of purchasing our product or service?
C.) Would you recommend our service or products to others? Why?
Can you see how these questions make your customer think more about how your products and services actually helped them?
How to Get Meaningful Customer Reviews That Increase Your Sales
- Create an email signature that reminds customers to leave a review at a certain place.
“If you loved our product or service, please leave a review at this link: _________”
- Include the same wording at the bottom of your customer receipts.
“We always like to hear what our customers thought of our product or service. If you loved dealing with our company for this purchase, please leave a review on our Facebook page through this link: ______________.”
- Offer a non-monetary incentive. I usually offer a free week of social media posting on a site for any client who reviews our social media marketing services. Think of something that is going to help your client even more.
- Include a badge on your website that informs customers they can review your business on Facebook or Yelp.
- Encourage your customers to leave a review on Google if you are truly looking to improve your SEO. The more reviews the more you look like an expert in the eyes of Google.
Dealing with Negative Reviews
Sometimes you can do everything right and still get a negative online review. It depends upon your customers’ expectations. What’s a small business owner to do?
- Try to get the site to remove the review especially if you feel it’s unwarranted. Perhaps there are conditions that the customer failed to include. Keep in mind that this can be challenging. Many review sites believe that sharing both positive and negative reviews is only fair.
- Respond to the dissatisfied customer by apologizing and offer to rectify the situation. Many times that disgruntled customer will become a happy camper and reward you for fixing the situation by leaving a positive review.
- Encourage other happy customers to leave reviews which hopefully will outnumber your negative review.
Remember just as you can learn from positive reviews, your business can benefit from negative reviews. If warranted, they can tell you where you need to improve. The best practice is to address them. Online reviews are not written in stone; they can be updated.
Let your customers do your marketing for you. Don’t be afraid to ask for reviews. In fact, offer some non-monetary incentive if they will take the time to review your small business online. Provide guidelines as to the type of information that would be of benefit to other prospective customers. Address negative online reviews as soon as possible. By doing these things, you will get more business through online reviews.
Encore Perception Marketing, located in Jacksonville, Florida, provides affordable, strategic social media marketing and online content writing services worldwide. For more details about our marketing services, visit our website or contact us at 904.553.0366. Like us on Facebook to receive daily small business marketing tips. Of course, don’t forget to check out our Pinterest boards, too. They contain lots of good marketing information.