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Home/lead conversion, Online Content Marketing, Social Media/Awesome Reasons Why Online Content Marketing Matters

Did you know that every day roughly 27,000,000 pieces of online content are shared? (according to AOL)  It’s no wonder that we feel overwhelmed by all of the information that passes our way. More than ever, it’s important for a small business to have an online presence to become the expert in the eyes of consumers. Consistent,informative content can  serve to differentiate your business from its competition.

Statistics That Prove Why Online Content Marketing  Matters

82% of companies who blog see a return on investment  (Hubspot)

According to Hubspot, 82% of companies who blog see a positive return on investment. To reach more of your targeted market, think about what words(keyword) your prospect might enter into a Google search. Check out your keyword on Google Keywords to learn the volume of searches for this term and how much competition there is for it. You want to use a keyword that has a high number of searches but low competition. Check your own competition to see what keywords they are using to woo customers away from you. You can do this by searching their company name and seeing what listings come up under it. Go into their blog articles and pull them up to see keywords in their URL. My keyword for an article I recently wrote was social-media-marketing-content .  


 70% of consumers want to know a company through articles rather than through ads.  ( Content+)

Gone are the days when a TV commercial or newspaper ad would have people running to a store to purchase something. Consumers today are much more well-educated on a service or product before they move from prospect to customer. By taking the time to consistently feed your prospects content so they learn to know, like, and trust you, you are convincing them to make a purchase. It’s just a matter of time. When they need your service or product, they will know enough about it to make an informed decision.

Sadly, what happens with most if us is that we give up on our online content writing efforts too soon. I once wrote an article about a home stager consulting her marketing coach about the creation of a tagline. About four months after I wrote the post, a home stager was searching for home staging taglines and my article came up first on her search.  Bingo! I had a customer. This has happened to me on more than one occasion.

Online content marketing costs 62% less than traditional marketing and generates 3x as many leads ! (Demand Metrics)

Have you priced magazine and newspaper ads recently? Let’s just say you ‘d need a large budget to have a consistent presence in one of these media venues. Placing ads on some of your social media channels where you can target your audience is a much more cost-effective option. You can run the ads weekly, too, and not break the bank, so you stay in front of this targeted audience.

Blogging gives sites 434% more indexed pages (Content+)



It’s true; the more blogging you do, the more ways there are for consumers to find your company online. By blogging, you will be improving your search engine optimization. In addition,you can take that content and post it on your social media sites for more exposure. Getting more followers and educating them about your products and services will move them eventually from prospect to lead to customer. It’s one of your “sales funnel fillers”.

Why Aren’t Small Businesses Doing More Online Content Marketing?

69% of businesses cite lack of time as their  biggest challenge when creating content. (Content Marketing Institute)

The stats show that as a small business you don’t have a choice when it comes to producing consistently informative online content that converts prospects into leads. You are missing the boat to your business’ growth, if you are not blogging or doing social media marketing . Don’t be a penny wise and a pound foolish. If you don’t have the time to do online content marketing, hire an online content writer to do it for you. Count it as a marketing investment that you can write-off as a business expense. You won’t believe the difference it will make in your lead generation efforts.

We hope that you now understand why online content marketing matters. If you have no time or cannot write well, let us do it for you. Maintain a consistent presence online so you grow a loyal following of leads who will convert into customers. Our services are affordable because we are a small firm. We’re skilled at online writing which will attract your targeted customer and meet your business goals.  While you manage your business, we’ll be getting your brand message out there consistently saving you time and money. Contact us today at 904-553-0366 for a complimentary phone consultation. Start getting more customers than your competition.




About the Author:

Based in Jacksonville, Florida, I am a certified social media manager and online content writer. I have a bachelor's degree in English education and taught writing, grammar, and punctuation for ten years. My passion is writing to help small businesses become successful worldwide. If you don't have time or don't know how to do social media marketing or blogging, my small business marketing firm, Encore Perception Marketing, can help make your business the star in your industry. Check out our Solutions page to see what other affordable services we offer. Connect with us on Facebook to learn more about us.